Print and outdoor:
Insight: People use ketchup to improve foods that lack flavor.
Big Idea: Ketchup saves many meals.
Heinz Fire Hydrants placed on the streets near outdoor dining areas, fast food restaurants, food courts, and diners
Inside these establishments, Heinz Fire Extinguisher bottles are placed on each table. The bottles pump ketchup through their hoses when the handle is squeezed—helping customers extinguish the bland even faster than the traditional glass bottle.